I was talking to a friend over the weekend and he had mentioned this new company Frogzog. It’s basically a free service that allows you to find and redeem coupons from your phone. You text a keyword and your state/zip to 40123 and it will retrieve coupons.
This is a unique service, different than what you would do if you were to text Google. Google would give you back Google search results according to your keyword. Frogzog focuses on returning results as they relate to the latest and greatest coupon. You can start to see how useful this service might be. Say you are heading out to lunch and want to see lunch discounts in the area. With a quick text you can find a usable coupon to get a break on your lunch.
This friend of mind mentioned to me that this idea started from the founders trying to figure out a better way to distribute a printed coupon magazine they published. They were trying to find better ways of creating a win win for both businesses and consumers. Someone thought of, well what about text messages… and the idea was born. A real hit by bricks moment. This also was a good reminder to me that not always does an idea end up where we think it will. They we’re trying to find a better way to distribute their magazine. What they got was a new creative approach that tapped into the world of texting and web 2.0.
Check them out… frogzog.com.
